The worst part of a new homes negotiator's job is the first fortnight. The listing goes live, the portal leads arrive, and most of them are browsers. No chain position, no confirmed budget, no real interest in this scheme over the one down the road.
Here is what the same fortnight looks like off the back of a Nimbles campaign.
A named list, not anonymous leads
Before release day we have spent weeks building a register of buyers for this specific scheme. They know the brand. They have seen the film and downloaded the brochure. When your negotiator calls, the buyer knows which development this is about, because they asked to hear about it.
Context with every name
Budget band. Buying position. Timing. What they asked about.
Your negotiator opens with “you asked about the two beds facing the park” instead of “you enquired through a portal”. One of those calls books a viewing. The other one mostly does not.
Stock that presents itself
Brand, film, photography and a development website, all built before release. Your viewings start further along the conversation, because the buyer has already walked the scheme on their phone. You are showing, not introducing.
Momentum in week one
The list gets first sight and first appointments, so the scheme opens with sales instead of silence.
Nothing protects your fee like early results. And nothing keeps a developer happier than watching units go in the first month, which is worth remembering the next time your fee comes up.
A vendor who renews
Developers remember who sold the last scheme well. When the next phase, or the next site, comes around, the agent who got warm buyers and fast early sales is the agent who gets the call.
We do not sell houses. We make sure that when you do, you are selling to people who were already halfway there.
Pitching a development?
Want to know what this looks like alongside your service? Talk to us.
Talk to us