The Offer
One partner from planning approval to release day.
Per project, per development. No retainers, no long contracts. Everything below is scoped to your scheme and priced on a call.
What's included
Strategy and roadmap
A marketing plan for the scheme before anything gets made: what runs, when it runs and where the budget goes. Content that builds the development brand, or your own, beyond a single scheme.
Branding and naming
A development with a name and an identity sells differently to a postal address. We name it, brand it and carry that identity through everything.
Drone, photo and video
Produced by our own team with ten years of commercial production behind it. Exterior drone work, interiors, walkthroughs and CGI where the build stage calls for it.
Development websites
A dedicated site for every scheme. Floorplans, availability, enquiry capture and content built to convert interest into registered buyers.
Hoarding design and print
The site itself is your best ad. We design and produce hoarding that makes passers by stop, photograph and register.
SEO
Your scheme found when buyers search for new homes in your area, not only when an ad lands in front of them. Site structure, local pages and content built to rank.
Meta ads
Facebook and Instagram campaigns aimed at the buyers your scheme actually suits, tested and tuned while the site is still scaffolding.
Google ads
Search campaigns catching buyers already looking for new builds in your area, plus remarketing that keeps the scheme in front of every registered visitor.
Qualified buyer list
The point of all of it. A list of warmed, qualified buyers registered against your development before it goes anywhere near a portal.
How a release runs.
The same four moves on every scheme, whether it is three flats or thirty townhouses. The scale changes, the sequence does not.
Brand it
Name, identity, hoarding, brochure. A development with an identity sells differently to a postal address, and the identity carries through every touchpoint a buyer hits.
Show it
Drone, photography, walkthroughs, CGI where the build stage calls for it, and a dedicated scheme website. All produced by our own team, all built from the same brand.
Build the list
Paid social and search aimed at the buyers your scheme actually suits, running while the site is still scaffolding. Every enquiry registers against your development.
Release warm
On release day your agent gets a list of warmed, qualified buyers who already know the scheme, instead of a portal listing and silence.
Well below what a full service agent takes.
A full service agency fee on a multi unit development is a serious number, and most of it pays for work that happens after a buyer already exists. Our model puts the money where the buyers come from, and leaves viewings and negotiation with the agent you already trust.
We price per development, based on units, timeline and what the scheme needs. Bring us the numbers on your development and we will show you the saving against a standard agency arrangement.
Most engagements start between £3,500 and £7,500 per development, scoped after a first call.
Get your numbersWhat we deliberately don't do.
Nimbles is a marketing and lead generation partner, not an estate agency. That is the point of the model: you keep your agent for the parts an agent is for, and stop paying agency rates for marketing an agent was never going to do.
As we scale, we plan to offer a reduced fee sales support service for developers who want more than marketing. It is not live yet, and we won't pretend otherwise.
Viewings
Your agent runs viewings. We make sure the people turning up already know the scheme.
Negotiation and sales progression
Offers, negotiation and progression stay with your agent and solicitor, where they belong.
What developers say.
“Nimbles took Bexley Space from an empty building to close to fully let. Brand, website, content and ads all from one team, and it showed. I would use them again without hesitation.”
Neil
Bexley Space
“They handled everything from the hoarding to the brochure to the buyer campaign, and every touchpoint felt like one development with one standard. Enquiries were coming in before the show unit was finished.”
Mick McCarthy
McCarthy Court
“The Pound Court campaign gave us a proper brand and a list of registered buyers, not just nice photos. It changed how we launch developments.”
Luke Blackmore
Pound Court
Tell us about the scheme.
Units, location, timeline. We will come back within one working day with a straight answer on whether we can help and what it would cost.
Book a call