Pound Court

Pound Court is nine new build apartments on Main Road in Sidcup, close enough to London to matter and aimed squarely at the buyers who want exactly that. This is the full works: we named the development, built the brand, produced the content and run the buyer campaign, all while construction is still under way.

Everything feeds one place, a qualified list of buyers who hear about the release before the portals do. Hoarding and billboards on Main Road catch the local traffic. Paid social, paid search and media buying reach the buyers further out. SEO and a regular blog on the development website build the search presence while the homes are built.

Buyer enquiries are already coming in, so release day starts warm rather than with a cold listing. We consult with the developers week to week on what the list is telling us, and the campaign is live at poundcourt.co.uk.